The  Trade Reference Currency (TRC) ^TM is a new currency privately issued by the TRC Alliance, with a built-in circulation incentive that could play a significant role in getting the world out of recession.  Its unit of account is the Terra.  It would systematically stabilize the effects on the business cycle and re-align financial interests with long-term sustainability.

Without the Terra

The experience for Business in particular is:

• More expensive and riskier international activities
• Deeper and longer recessions worldwide
• Non-standardized and expensive counter-trade deals
• Irresolvable conflict between the short-term financial demands of their shareholders and long-term sustainability
• Massive losses of jobs

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